Rosemary Linden is Founder and President of Momentum CFO and an FP&A speaker known for building high-impact finance functions that improve decision-making. In 2025, she was named CFO of the Year in the Consulting CFO category by the San Diego Business Journal.
Awards and Recognition
Recognized by the San Diego Business Journal for excellence in financial leadership, influence, and community impact.
2025 CFO of the Year – Consulting CFO Category | Winner
2025 Leaders of Influence in Accounting & Finance | Honoree
2024 CFO of the Year | Finalist
2024 Women of Influence in Accounting & Finance | Honoree
2023 CFO of the Year | Finalist
2023 Women of Influence in Accounting & Finance | Honoree
Industry Leadership
Rosemary serves on the Association for Financial Professionals (AFP) North American FP&A Advisory Council and contributes to leading industry frameworks and resources.
AFP North American FP&A Advisory Council | Member, 2024–2026
Selected for three consecutive years to contribute to advancing FP&A thought leadership, best practices, and professional development across the finance community.
AFP FP&A Maturity Model 3.0 | Contributor
Contributed to a leading industry framework defining how FP&A matures across mission, finance processes, technology and data, and personal and team effectiveness, evolving from hindsight to insight to foresight.
AFP Onboarding Guide for Early Career Hires | Contributor & Project Lead
Led development of guidance to improve onboarding outcomes and accelerate finance talent readiness across the profession.
Speaking Engagements
Rosemary is a sought-after speaker and panelist on FP&A, financial leadership, and the strategic role of finance in growing organizations.
Upcoming Engagements
San Diego Women in Finance – Inside the CFO Seat: Leadership Lessons from Women Finance Leaders | Panelist
Will explore where AI is actually moving the needle in finance, what boards expect from CFOs beyond the numbers, and why women who enter the profession in strong numbers remain underrepresented at the top.
Tuesday, May 19 | Networking 5:30 PM, Program 6:30 PM | BDO Office, 3750 Carmel Mountain Road, Suite 400, San Diego, CA | RSVP: sandiegowif@gmail.com
Will provide a practical framework for selecting, implementing, and maximizing EPM value across three critical phases, from choosing the right system to driving adoption and evolving capabilities to strengthen FP&A’s strategic influence.
Reframe networking as a deliberate career strategy, offering practical approaches for finance professionals to communicate their value, build cross-functional relationships, and expand their visibility and influence.
Past Engagements
AFP 2026 FP&A Forum — How I Built This: FP&A for Today and Tomorrow | Speaker
Shared a practical framework for building a high-impact FP&A function from the ground up, covering how to establish a vision, assess current capabilities, and create a roadmap across people, process, and technology.
AFP 2026 FP&A Forum — Speak, Lead, Succeed: Communication Skills for FP&A Professionals | Speaker
Explored how finance professionals can move beyond analysis to influence executive decision-making, covering how to tailor messages to different audiences and why nonverbal presence is as important as the insight itself.
AFP Webinar — How to Get Your FP&A Tech Wrong | Panelist
Discussed common missteps in FP&A technology adoption and how finance leaders can course correct before costly mistakes take hold.
Datarails Webinar — Level Up Your FP&A Career | Panelist
Shared actionable guidance on how to break into FP&A, advance within the profession, and build the skills and visibility needed to grow into more strategic roles.
FP&A Community Ask Me Anything — Fractional CFOs | Speaker
Shared candid insight on what it takes to become a fractional CFO, including how to make the transition from corporate finance and what the role looks like in practice.
Media and Interviews
Rosemary is a frequent guest and quoted expert in podcasts, articles, and interviews focused on FP&A, financial leadership, and the evolving role of the CFO.
FP&A Unlocked Podcast — The Soft Skills in Finance for CFOs to Build Influence and Leadership | Podcast Guest
Discussed how clarity, influence, and foresight define great FP&A work, and why tone and communication style can matter as much as the analysis itself in building trust and driving executive decision-making.
FP&A Today Podcast — Leaving FP&A at Billion-Dollar Companies to Become a Top Fractional CFO | Podcast Guest
Discussed why FP&A is an ideal training ground for the CFO role, how to know if the fractional CFO path is right for you, and what it takes to bring enterprise-level financial leadership to growing businesses.
Association for Financial Professionals — 4 FP&A Technology Mistakes to Avoid | Quoted Expert
Highlighted common pitfalls in FP&A technology adoption and how to avoid them.
Association for Financial Professionals— 9 Tips for Ensuring Onboarding Success | Quoted Expert
Provided guidance on onboarding finance talent to accelerate effectiveness and impact.
Association for Financial Professionals — Our Favorite Financial Analyses | Quoted Expert
Shared perspective on high-impact analyses that drive better decision-making.
Riveron — Turning Insight into Impact: Why Soft Skills Matter for FP&A Pros | Quoted Expert
Shared perspective on how communication and influence drive effective finance leadership.
