Speaking & Media

Rosemary Linden is a nationally recognized authority on FP&A and finance leadership who shares her insights at industry conferences and in financial media.

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Awards and Recognition

Recognized by the San Diego Business Journal for excellence in finance leadership, influence, and community impact.

Industry Leadership

The Association for Financial Professionals (AFP) is a global association for treasury and finance professionals that advances the profession through certification, training, research, and conferences, including the AFP Annual Conference and the AFP FP&A Forum. Rosemary served on AFP’s North American FP&A Advisory Council from 2024 to 2026, has contributed to its industry frameworks and guides, and was appointed to its Board of Directors, beginning November 2026.

Member, 2024–2026

AFP North American FP&A Advisory Council

Selected for three consecutive years to contribute to advancing FP&A thought leadership, best practices, and professional development across the finance community.

Director, beginning November 2026

AFP Board of Directors

Joining AFP’s Board of Directors, which guides the association’s strategy and its support for treasury and finance professionals.

Contributor

AFP FP&A Maturity Model 3.0

Contributed to a leading industry framework defining how FP&A matures across mission, finance processes, technology and data, and personal and team effectiveness, evolving from hindsight to insight to foresight.

Contributor & Project Lead

AFP Onboarding Guide for Early Career Hires

Led development of guidance to improve onboarding outcomes and accelerate finance talent readiness across the profession.

Upcoming Engagements

Speaker

| AFP 2026 Annual Conference

The Decisions That Make or Break EPM Solutions: A Playbook for Lasting Value

A practical framework for selecting, implementing, and maximizing EPM value across three critical phases—from choosing the right system to driving adoption and evolving capabilities to strengthen FP&A’s strategic influence.

Speaker

| AFP 2026 Annual Conference

Make the Room Work for You: Turning Conference Networking into Career Momentum

Strategic approaches for finance professionals to reframe networking as a deliberate career strategy, communicate their value, and expand their visibility and influence.

Speaker

| AFP 2027 FP&A Forum

Think Like a Consultant: FP&A Skills to Advise, Influence, and Drive Superior Business Results

Explores how FP&A professionals can apply internal consulting techniques, including problem framing, issue trees, and structured storytelling, to move from reporting results to shaping business decisions, and covers how these methods build trust and strategic influence with business partners.

Panelist

| AFP 2027 FP&A Forum

Beyond the Numbers: Pivoting from Top FP&A Performer to Exemplary Leader

Explores the mindset shift from high-performing individual contributor to effective FP&A leader, covering how to build credibility and influence with executives, delegate and coach effectively, and lead through organizational change.

Past Engagements

Panelist

| SD Women in Finance

Inside the CFO Seat: Leadership Lessons from Women Finance Leaders

An executive panel exploring the evolving role of the CFO, what boards expect beyond the numbers, how AI is impacting finance, and why women remain underrepresented at the top.

Speaker

| AFP 2026 FP&A Forum

How I Built This: FP&A for Today and Tomorrow

A foundational roadmap for building a high-impact FP&A function from the ground up, including establishing a vision, assessing capabilities, and aligning people, processes, and technology.

Speaker

| AFP 2026 FP&A Forum

Speak, Lead, Succeed: Communication Skills for FP&A Professionals

An examination of how finance professionals can move beyond analysis to influence executive decision-making, tailor messages to different audiences, and leverage nonverbal presence.

Panelist

| AFP Webinar

How to Get Your FP&A Tech Wrong

A candid discussion on common missteps in FP&A technology adoption and how finance leaders can course-correct before costly mistakes take hold.

Panelist

| Datarails Webinar

Level Up Your FP&A Career

Actionable guidance on breaking into FP&A, advancing within the profession, and building the strategic skills needed to grow into executive roles.

Speaker

| FP&A Community AMA

Fractional CFOs

Candid insights on making the transition from corporate finance to a fractional CFO role and what the day-to-day reality looks like in practice.

Media and Interviews

Rosemary is a frequent guest and quoted expert in podcasts, articles, and interviews focused on FP&A, finance leadership, and the evolving role of the CFO.

Podcast Guest

| FP&A Unlocked

The Soft Skills in Finance for CFOs to Build Influence and Leadership

An executive discussion on how clarity, influence, and foresight define great FP&A work, and why communication style matters as much as the analysis itself in driving decisions.

Podcast Guest

| FP&A Today

Leaving FP&A at Billion-Dollar Companies to Become a Top Fractional CFO

Strategic perspective on why FP&A is an ideal training ground for the CFO role, and what it takes to bring enterprise-level financial leadership to growing businesses.

Quoted Expert

| AFP

4 FP&A Technology Mistakes to Avoid

An overview of common pitfalls in FP&A technology adoption and how executive leaders can avoid them.

Quoted Expert

| AFP

Best Practices to Catch AI Errors Before They Become Business Problems

Expert perspective on why AI requires professional judgment to turn automated analysis into actionable insight, drawing on firsthand platform testing.

Quoted Expert

| AFP

25 Questions Every Portfolio Company Finance Team Should Be Prepared to Answer for Its New Private Equity Owner

Strategic insights on why execution capacity is the ultimate constraint for PE-backed companies, and why FP&A infrastructure is foundational to producing the forward-looking insights PE owners require.

Quoted Expert

| AFP

30 Questions Every Portfolio Company Finance Team Should Consider Asking Its New Private Equity Owner

Practical guidance on how PortCo finance teams can proactively align with PE ownership expectations, including the metrics that drive valuation multiples.

Quoted Expert

| AFP

9 Tips for Ensuring Onboarding Success

Tactical advice for onboarding finance talent to accelerate effectiveness and impact.

Quoted Expert

| AFP

Our Favorite Financial Analyses

A showcase of high-impact analyses that drive better, more confident executive decision-making.

Quoted Expert

| Riveron

Turning Insight into Impact: Why Soft Skills Matter for FP&A Pros

Perspective on how communication and influence drive effective, long-lasting finance leadership.

Interested in booking Rosemary to speak or featuring her as an expert source?

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