Who We Serve
Our clients range from owner-led businesses without a CFO to investor-backed and mid-market companies with one.
Momentum CFO is best suited for companies with $5 million or more in annual revenue or that are backed by venture capital or private equity.
You already have a bookkeeper or accounting team in place. Now you face more complex decisions that call for senior finance expertise to evaluate risks, seize opportunities, and sustain growth.
FP&A Consulting
As a company grows, leadership faces questions that go beyond what accounting is designed to answer. Which products, customers, or locations are most profitable? What happens if we add headcount, change pricing, or enter a new market? Why did we miss the forecast?
We bring enterprise-grade financial planning and analysis (FP&A) expertise to mid-market companies managing multiple business units, product lines, or markets. We also serve companies backed by private equity or venture capital.
Whether you’re building an FP&A team or have one that needs to mature, we work with your CFO to establish, expand, or elevate your FP&A capabilities. Your executive team gains the actionable insight needed to drive growth.
Fractional CFO Services
Many businesses reach $5 million or more in revenue without a CFO. The owner or CEO oversees the finances, supported by a bookkeeper or accounting staff. As the business grows, it needs senior-level finance experience beyond what those roles are meant to provide. Leaders end up making high-stakes decisions based on gut instinct or historical bank balances, without a clear view of what’s ahead.
We serve as your fractional CFO, providing executive financial leadership across industries including professional services, healthcare, and technology. We lead budgeting and monthly performance reviews, help minimize financial risks, and give your leadership team the clarity and confidence to grow profitably.
Clients often engage us when challenges or milestones outpace their current financial capabilities. We provide the financial guidance companies need to navigate:
Rapid Scaling: Managing fast headcount growth, scaling operations, or expanding into new regions and markets.
Outgrowing Owner-Led Finances: Finance isn’t the owner’s area of expertise, and it’s one of many demands on their time.
Missed Targets or Profitability Pressure: Results miss plan, or margins erode without a clear understanding of why.
Capital Raises and Sales: Building projections and supporting diligence for raising capital or selling the business.
“Rosemary was instrumental in helping us organize and standardize our budgeting and financial reporting processes. Her approach brought structure, consistency, and clarity to a process that was very immature when I joined Hidden Level. I truly value the partnership that we have built.”
Mike Goll
Chief Financial Officer, Hidden Level
“Momentum CFO has been an invaluable asset to Bioscribe. When we grew to a certain size, it became clear we needed expertise beyond what my bookkeeper, accountant and I could provide to support our next phase of growth. Rosemary was a perfect fit. A fractional CFO who cares deeply about supporting her clients, and other small businesses. She provides broad expertise and a flexible model, which is what my consulting practice offers our clients. She has worked with me to fine-tune her services to fit my needs as we navigate varying scenarios. This has included setting up a new 401(k) plan, bringing in new financial management tools, creating detailed budgets and forecasts, revenue analysis, and compensation planning. After nearly 30 years in business and still going, I’m delighted to have Rosemary guiding me in my, and my company’s, next chapter!”
Nicole Litchfield
President and CEO, Bioscribe, Inc.
“I brought Rosemary in during a financial crisis, and she rapidly righted the ship, identifying vendors who were overcharging or failing to deliver. I realized how many decisions I’d made on gut instinct rather than data and wished I’d engaged her earlier. For 8 years, her guidance helped me grow my practice while focusing on my passion for patient care. The climactic conclusion came when she helped me sell my practice, presenting the financial metrics that buyers expect to see. Selling a business is grueling, but with Rosemary in my corner, I had greater confidence, and she ultimately helped me get 67% more than the first offer I received.”
Perry Sexton, MD
President, Encinitas Family Care
Contact Us
Schedule a consultation to talk through your financial priorities, the decisions ahead, and determine whether specialized FP&A or fractional CFO leadership is the right fit for your organization.
